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Our brand is on-trend

Our brand is on-trend

by | Apr 26, 2021 | Mailer

Sherpa’s CEO and brand strategist Gary Hendrickse explains why the Trade Ocean brand was ahead of its time.  Over the last year or so, brands have increasingly looked for greater meaning as people grapple with their new norms.   Decades before, two iconic brands...
Five post COVID trends

Five post COVID trends

by | Apr 26, 2021 | Mailer

The end of the Know-It-All-Boerie-Braai-Bore. 1. Media engagement Social media, streaming content online, and watching live or programmed streaming has increased dramatically, with over half of consumers now fully engaged. There is nothing we don’t know. You can’t...