Return of the Brand Master
In the hurly-burly of Covid, nominations for Brand Masters were scarce but Michelle Kirov broke the drought to sing Rudie’s praises. “Rudie Kleintjie was tasked with handling complex shipments which required much attention and after-hours work. He...
Farewell Vanessa
David Jooste bids a fond farewell to Vanessa De Goede who leaves Trade Ocean at the end of April. Vanessa has decided that the time is right for her to broaden her horizons, and to take the next step in her career. She has contributed so much to the culture, growth...
Our brand is on-trend
Sherpa’s CEO and brand strategist Gary Hendrickse explains why the Trade Ocean brand was ahead of its time. Over the last year or so, brands have increasingly looked for greater meaning as people grapple with their new norms. Decades before, two iconic brands...
